4 programs, side by side

Rows marked with a dot are where these differ. Everything is each university’s own published wording; the “your average” row is yours, calculated the way each program does it.

Full	TMU Image Arts: Film OUAC SPA Remove	Carleton Media Production and Design OUAC CMP Remove	OCAD Advertising OUAC HAD Remove	Ontario Tech Strategic Communications, Social Media & Society OUAC DAN Remove
Your average, their wayrequired courses forced in
Published rangetheir exact wording	75–80%“75-80%”	75%“75% (regular and co-op)”	Not published“N/A”	70–73%“Low 70s”
Required coursesforced into your top 6 — options are the row below	ENG4U	ENG4U	ENG4U	ENG4U
Choose one ofany of these satisfies it	—	—	—	—
Prerequisitesas published	English/Anglais (ENG4U/EAE4U preferred)	English (ENG4U) 1 Math credit (4U) 4 best 4U/M courses	OSSD with an overall academic average of at least 70% in six 4U/M courses, including English 4U with a minimum final grade of 70%	Current Ontario secondary school students must complete the Ontario Secondary School Diploma (OSSD) with six 4U or 4M courses, including English (ENG4U). Alternative Offers If you do not meet the admission requirements, or we cannot accommodate your application, you may receive an offer to another closely related program.
More than marks?supplementary application	Yes Non-academic requirements: Portfolio, project outline, resumé and written statement. Usually closes before January 15	Marks only	Yes Admission based primarily on your portfolio assessment. All offers of admission are conditional on meeting the minimum academic requirements. Alternative Offers There are no alternative offers. Usually closes before January 15	Marks only
Co-op	No	Available	No	Available
Degree	—	—	—	—
First-year intakewhere published	105	50	—	—
What you study	Cinematics & Photography Media and Communication Studies	Cinematics & Photography Creative Writing Design Media and Communication Studies	Design Marketing Media and Communication StudiesPublicity Studies	Business Studies Cinematics & Photography Comparative Literary Studies Creative Writing
What it is	You study the creative and technical craft of making films, from cinematography and camera work to storytelling and visual composition. Unlike a broader media studies program, Image Arts focuses on hands-on production skills and the visual language of cinema rather than theory alone. This suits students who want to create films themselves and are comfortable learning through doing.	You study how to create and produce media across film, photography, writing, and design, learning both the technical skills and creative thinking behind what you see on screens and in print. Unlike a pure communication theory program, this one emphasizes hands-on production and design work alongside studying media's role in society. It suits people who want to make things, not just analyze them, and who enjoy combining visual, written, and conceptual work.	You study how to create and promote visual messages and campaigns that persuade people to buy products or use services. The program combines design skills (making ads look appealing), marketing strategy (understanding audiences), and media knowledge (knowing where ads reach people). It suits people who are creative, curious about why people make choices, and want to work in the creative industries.	You study how organizations and individuals use digital platforms and media to communicate with audiences, drawing from business strategy, creative writing, design, law, and sociology. Unlike a straight marketing or media studies program, this one explicitly connects social media tactics to broader social impact and strategic business goals. It suits people who want to understand both the creative and analytical sides of digital communication, and who benefit from hands-on co-op work experience.
The door tomajors you reach through it	Applied to directly	Applied to directly	Applied to directly	Applied to directly
Entrance awardsat this campus, by average	2 published, 0 with no applicationfrom 85%See them	16 published, 9 with no applicationfrom 75%See them	None published by average	3 published, 3 with no applicationfrom 85%See them
Source	Toronto Metropolitan University on OUInfo	Carleton University on OUInfo	OCAD University on OUInfo	Ontario Tech University on OUInfo

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Ranges are what each university publishes, not guaranteed cutoffs, and limited-enrolment programs often admit above them. Confirm anything you are about to act on with the university; each column links to its source.