Studying Marketing in Ontario

Western University

Apply to Management and Organizational Studies (ED)

You choose marketing You apply to and are admitted into BMOS (Management and Organizational Studies, code ED) as a first-year student. You are not in any specialization yet. You choose your module — including Consumer Behavior, which is Western's closest thing to a "marketing" major — in March of first year during the Intent to Register period..

Western does not have a major literally called "Marketing." A student who searches "marketing" should look for the "Consumer Behavior" module inside the DAN Department of Management and Organizational Studies (BMOS). One BMOS grad reviewer even said she wished Western simply called it "marketing" instead of "Consumer Behavior." There's also a required course sequence trap: MOS 2320 (Marketing) must be completed before MOS 3321 (Consumer Behavior) can be taken, so the marketing content starts in second year, not first. Entry to BMOS itself is direct via OUAC code ED, but the Consumer Behavior specialization is chosen later, not at application, and getting into the Honours Specialization version has its own separate admission average requirement checked in March.

Queen's University

Apply to Commerce (QC)

You choose marketing Marketing is one of the fields of study within the Bachelor of Commerce, not a separate admission stream. Core marketing courses (COMM 131/132) are taken in first year, but students choose electives and can focus their studies in marketing (one of 11 named "fields of study") mainly in the upper years (3rd and 4th) once they're personalizing their program through electives..

There is no separate OUAC code or application for "Marketing" at Queen's — you cannot apply directly to a marketing degree. You apply to Commerce (QC) at Smith School of Business, admission is around 87%+, and marketing is one of the 11 fields of study students can concentrate in (alongside accounting, finance, entrepreneurship, etc.) through elective choices, mainly in years 3 and 4. All Commerce students take some marketing basics in first year regardless of specialization.

McMaster University

Apply to Business I (MB)

You choose marketing After completing the first two foundational years of the Commerce (BCom) program, students choose an area of focus, one of which is Marketing..

There is no direct OUAC code for "Marketing" at McMaster - all Grade 12 applicants to the DeGroote School of Business apply to Business I (MB), which leads to the Bachelor of Commerce. Marketing is one of several areas of focus (alongside Finance, Human Resources, etc.) chosen partway through the degree, not a separate admission stream. Grade requirement is Mid- to high-80s.

University of Toronto — St. George

Apply to Rotman Commerce (TAC)

You choose marketing Students apply to and are admitted into first-year Rotman Commerce with a "Guaranteed Admission." At the end of first year, once they've met the Guaranteed Admission course and grade requirements, they choose one of three BCom Specialists (Accounting, Finance & Economics, or Management). Marketing is not its own specialist — it's a "concentration" you can add only within the Management specialist, chosen after that first-year enrolment step..

There is no OUAC code for "Marketing" at U of T St. George — don't search the program list for it. You apply to Rotman Commerce (TAC) as a whole. After first year, you must qualify for and choose the Management Specialist (not Accounting or Finance & Economics), and only then can you optionally add the Marketing concentration alongside it. If your Grade 12 average only meets the general Rotman cutoff, that's fine for entry, but the Management specialist itself has separate Guaranteed Admission course/grade requirements you must clear after year one — missing them twice on a required course makes you ineligible for any Rotman specialist, including the route to Marketing.

University of Toronto — Mississauga

Apply to Commerce & Management (TMG)

You choose marketing After first year. UTM's own program-plan PDF says: "During the application process, applicants will select the Commerce admissions category, but will not officially be admitted to a formal program of study (Specialist, Major, and/or Minor) until after first year.".

Marketing at UTM is the "Commerce Specialist program in Marketing," part of the Department of Management's BCom. There is no separate OUAC code for Marketing — you apply under the Commerce & Management (TMG) category with everyone else wanting a BCom, then choose the Marketing Specialist (or another Commerce specialist/major) once you're in the program after first year. Watch the prerequisites: UTM's Commerce program plan specifies Advanced Functions AND Calculus as required Grade 12 courses, with an approximate mid-80s admission average — don't skip Calculus thinking Advanced Functions alone is enough.

University of Toronto — Scarborough

Apply to Management (TSM)

You choose marketing Marketing is not its own OUAC code at UTSC — it's the "Management and Marketing" Specialist inside the Department of Management. You apply broadly to Management (TSM) in Grade 12, then request the Management and Marketing Subject POSt on ACORN after first year (or after the winter/summer semester), when you also need to have completed required courses like MGTA01H3, MGTA02H3, MGEA02H3, MGEA06H3, MATA32H3 and MATA33H3..

Don't search OUAC for a "Marketing" code — there isn't one at UTSC. The whole Management stream (Marketing, Accounting, Finance, HR, etc.) is admitted under one code, TSM, requiring Advanced Functions, Calculus & Vectors and English, approximate mid-80s (regular) or mid-to-high 80s for co-op. Note this is different from TXB (Management & International Business), which is a separate, co-op-only direct-entry program — that is NOT the route to a straight Marketing specialization. After first year you formally request the "Management and Marketing" Subject POSt on ACORN; admission to that specialist is competitive and based on a CGPA calculated for each application round, so keep your marks up in first year.

University of Waterloo

Apply to Honours Arts and Business (WAB)

You choose marketing You apply and are admitted directly to Honours Arts and Business under code WAB, but you don't declare a specific "marketing" major at any point — instead, marketing shows up as one of the business courses (e.g. Principles of Marketing) built into the program. You do pick an Arts major (from 28 options) at the end of first year, but that major is things like Communication Studies, Psychology, or Economics — not marketing itself..

Waterloo does not offer a standalone "Marketing" major or degree from Grade 12 — it has no business school with a marketing specialization the way some other Ontario schools do. The closest thing is Honours Arts and Business (WAB), where about 30% of your courses are business courses covering marketing, entrepreneurship, accounting, and communication (Waterloo's own page describes it as letting you "enrich your Honours Arts degree in one of 28 majors, with a set of practical business skills, in areas such as: marketing, entrepreneurship, communication and leadership"), layered on top of an Arts major you choose at the end of first year. So a student wanting "marketing" is really choosing a business-flavoured add-on, not a dedicated marketing degree. If they want a more digital/creative marketing bent, Global Business and Digital Arts (WGB) is another option with marketing-related courses (e.g. "Marketing in the Digital World"), but it's based at the Stratford campus after first year, not the main Waterloo campus, and is co-op only.

Carleton University

Apply to Commerce (CC)

You choose marketing inside the Commerce degree, as a concentration chosen after admission.

Marketing is a concentration within the Bachelor of Commerce (CC, 80%), not its own application.

Wilfrid Laurier University — Waterloo

Apply to Business Administration (BBA) (UB)

You choose marketing inside the BBA, as a concentration chosen after admission.

Marketing is a concentration within the Business Administration degree (UB, high-80s), not its own application. There is no marketing major outside the BBA.

York University

Apply to Commerce (BCom) (YFB)

You choose marketing inside the BCom, as a specialization chosen after admission.

Marketing is a specialization within the Bachelor of Commerce (YFB, low-80s), not its own application. The Schulich BBA (YBA) also has a marketing specialization at a much higher range.

Brock University

Apply to Business Administration (BN)

You choose marketing inside the BBA, as a concentration chosen after admission.

Marketing is a concentration within the Goodman BBA (BN, low-80s), not its own application.

Toronto Metropolitan University

Apply to Business Management (SBE)

You choose marketing inside Business Management, as a major chosen after admission.

Marketing is a major within Business Management (SBE, 70-75%), not its own application.

University of Windsor

Apply to Business Administration (NC)

You choose marketing inside the BComm, as a concentration chosen after admission.

Marketing is a concentration within Business Administration (NC, 73% minimum / 78% co-op), not its own application.

Trent University

Apply to Business Administration (Honours) (RD)

You choose marketing inside Business Administration, as a specialization chosen after admission.

Marketing is a specialization within Business Administration (RD, 70% minimum), not its own application.

Lakehead University

Apply to Business (ATT)

You choose marketing inside the Business degree, as a major chosen after admission.

Marketing is a major inside the Honours Bachelor of Commerce (ATT, 70%), not its own application.

Nipissing University

Apply to Bachelor of Business Administration (PBA)

You choose marketing inside the BBA, as a stream chosen after admission.

Marketing is a stream within the Bachelor of Business Administration (PBA, 70% minimum), not its own application.