Marketing at Waterloo
Not directly. At University of Waterloo you apply to Honours Arts and Business (WAB), then choose marketing You apply and are admitted directly to Honours Arts and Business under code WAB, but you don't declare a specific "marketing" major at any point — instead, marketing shows up as one of the business courses (e.g. Principles of Marketing) built into the program. You do pick an Arts major (from 28 options) at the end of first year, but that major is things like Communication Studies, Psychology, or Economics — not marketing itself..
The program you actually apply to
Honours Arts and Business (Regular/Co-op)
77–80%OUAC WABCo-op available
Prerequisites
- Any Grade 12 U English (min. 70%)
When you choose marketing
You apply and are admitted directly to Honours Arts and Business under code WAB, but you don't declare a specific "marketing" major at any point — instead, marketing shows up as one of the business courses (e.g. Principles of Marketing) built into the program. You do pick an Arts major (from 28 options) at the end of first year, but that major is things like Communication Studies, Psychology, or Economics — not marketing itself..
What to watch for
Waterloo does not offer a standalone "Marketing" major or degree from Grade 12 — it has no business school with a marketing specialization the way some other Ontario schools do. The closest thing is Honours Arts and Business (WAB), where about 30% of your courses are business courses covering marketing, entrepreneurship, accounting, and communication (Waterloo's own page describes it as letting you "enrich your Honours Arts degree in one of 28 majors, with a set of practical business skills, in areas such as: marketing, entrepreneurship, communication and leadership"), layered on top of an Arts major you choose at the end of first year. So a student wanting "marketing" is really choosing a business-flavoured add-on, not a dedicated marketing degree. If they want a more digital/creative marketing bent, Global Business and Digital Arts (WGB) is another option with marketing-related courses (e.g. "Marketing in the Digital World"), but it's based at the Stratford campus after first year, not the main Waterloo campus, and is co-op only.
Marketing at the other campuses
Compare the entry programs side by side →- AlgomaDirect entry70%
- Brockvia Business Administration (BN)80–83%
- Carletonvia Commerce (CC)80%
- GuelphDirect entry80–86%
- Lakeheadvia Business (ATT)70%
- LaurentianDirect entry70%
- Laurier (Waterloo)via Business Administration (BBA) (UB)87–90%
- McMastervia Business I (MB)83–90%
- Nipissingvia Bachelor of Business Administration (PBA)70%
- Ontario TechDirect entry70–73%
- Queen'svia Commerce (QC)87%
- TMUvia Business Management (SBE)70–75%
- Trentvia Business Administration (Honours) (RD)70%
- U of T (Mississauga)via Commerce & Management (TMG)83–87%
- U of T (Scarborough)via Management (TSM)83–90%
- U of T (St. George)via Rotman Commerce (TAC)83–90%
- Westernvia Management and Organizational Studies (ED)83–87%
- Windsorvia Business Administration (NC)73–78%
- Yorkvia Commerce (BCom) (YFB)80–83%
Entry routes were researched against each university’s own program pages in 2026-08-16, and this one is marked medium confidence. Waterloo’s page. Faculties restructure — confirm before you apply.