Marketing at Laurier (Waterloo)
Not directly. At Wilfrid Laurier University — Waterloo you apply to Business Administration (BBA) (UB), then choose marketing inside the BBA, as a concentration chosen after admission.
The program you actually apply to
Business Administration (BBA)
87–90%OUAC UBCo-op available
Prerequisites
- English at 70%
- Advanced Functions at 70%
- One of Calculus and Vectors or Data Management at 60%
- Prerequisite courses are calculated in the admission average.
When you choose marketing
Inside the BBA, as a concentration chosen after admission.
What to watch for
Marketing is a concentration within the Business Administration degree (UB, high-80s), not its own application. There is no marketing major outside the BBA.
The same application also gets you to
Business Administration (BBA) is the entry point for 1 other major at Laurier (Waterloo). You are not choosing between these at application time.
Marketing at the other campuses
Compare the entry programs side by side →- AlgomaDirect entry70%
- Brockvia Business Administration (BN)80–83%
- Carletonvia Commerce (CC)80%
- GuelphDirect entry80–86%
- Lakeheadvia Business (ATT)70%
- LaurentianDirect entry70%
- McMastervia Business I (MB)83–90%
- Nipissingvia Bachelor of Business Administration (PBA)70%
- Ontario TechDirect entry70–73%
- Queen'svia Commerce (QC)87%
- TMUvia Business Management (SBE)70–75%
- Trentvia Business Administration (Honours) (RD)70%
- U of T (Mississauga)via Commerce & Management (TMG)83–87%
- U of T (Scarborough)via Management (TSM)83–90%
- U of T (St. George)via Rotman Commerce (TAC)83–90%
- Waterloovia Honours Arts and Business (WAB)77–80%
- Westernvia Management and Organizational Studies (ED)83–87%
- Windsorvia Business Administration (NC)73–78%
- Yorkvia Commerce (BCom) (YFB)80–83%
Entry routes were researched against each university’s own program pages in 2026-08-16. Laurier (Waterloo)’s page. Faculties restructure — confirm before you apply.